Content Pillers

1. Professional Development

Professional Development content works like magic on LinkedIn.

• Case Study Framework

  • Of experts People who are doing great in their fields, making a case study on them, on:
    • How they are doing what they are doing?
    • Their Motivation
    • Their processes
    • Tools they use, etc
  • Series can be made on:
    1. Business Experts
    • Management Consultants
    • Finance Professionals
    • Marketing Strategists
    1. Creators
    • Design Consultants
    • Content Strategists
    • Brand Experts
    • Brand Strategists
  • What all can be covered in the Case Studies?
    • Their transformation, before and after their work
    • Leveraging a social platform like LinkedIn or Instagram to sell their services
    • Earning X amount of money
    • Their key insights

• Industry Insights & Trends

  • Creator Economy Updates
    • Market size changes
    • New monetization channels
    • Platform updates
    • Success metrics
    • How creators are using tools to ease up their time and processes
    • How to earn money as a creator
    • How a creator is leveraging something
  • Professional Services Trends
    • Consulting rates analysis
    • In-demand skills
    • Industry demand patterns
    • Geographic opportunities
  • Future of Work Insights
    • Remote consulting trends
    • Digital transformation impact
    • Skill monetization opportunities
    • Market predictions

  ---

  2. Platform Education

• Long Form Feature Posts

  • It’s about going deep down in one topic

    Example

    <aside> 💡

    Master Your Topmate Calendar Like a Pro

    Ever wondered how top creators manage 20+ consultations/week?

    Here’s how to exact setup they use...

    🎯 Calendar Optimization Tips:

    1. Time Blocking Strategy
       • Set 'Power Hours' for high-value calls
       • Create buffer zones between sessions
       • Sync with your work calendar
    2. Pricing Strategy
       • Peak hours: Premium pricing
       • Off-peak: Attractive rates
       • Bundle packages setup
    3. Automation Rules
       • Auto-responder templates
       • Follow-up sequences
       • Reminder settings

    Pro Tip: Use the 'Busy Times' feature to block personal commitments

    [Screenshot of optimal calendar setup]

    Want to optimize your calendar? Link in comments 👇

    #Topmate #Productivity #Consulting

    </aside>

• Teaching Series

  1. Getting Started

     <aside> 💡

     Module 1: Profile Setup

     • Professional bio
     • Service offerings
     • Pricing
     • Availability setup

     Module 2: Service Configuration

     • Session types
     • Duration
     • Package creation
     • Upselling opportunities

     Module 3: Communication Setup

     • Welcome messages
     • Auto-responses
     • Follow-up templates
     • Feedback collection </aside>

     1. Advanced Features

        <aside> 💡

        Module 1: Analytics Dashboard

        • Understanding metrics
        • Performance tracking
        • Revenue analysis
        • Growth opportunities

        Module 2: Client Management

        • Booking management
        • Communication tools
        • Resource sharing
        • Payment handling

        Module 3: Marketing Tools

        • Social sharing
        • Testimonial collection
        • Referral system
        • Profile optimization </aside>

3. Social Proof Content Strategy

• Corporate success stories
  • Big corporates using Topmate for various purposes
  • Using it as a social proof, as when big companies using it, others tend to start using it
• Expert Testimonials
  • When Topmate Experts talk about:
  • It's like word-of-mouth marketing on steroids!
  • What experts can talk about:

4. Videos

The short form created on Topmate’s Instagram, that can be also posted on LinkedIn.

You can refer to the Instagram Content Marketing Plan here: Instagram

Posting Schedule