Content Pillers
1. Success Stories
-
Weekly creator spotlight featuring successful Topmate creators
- Pick one creator every week who is doing great on Topmate
- Create a mini documentary style content piece on topics like:
- Their journey (like "Started as a tech professional, now earning ₹60,000/month from design consultation")
- Their specific niche (could be tech, finance, career guidance, content creation)
- Actual booking numbers and growth trajectory
- A day in their life using Topmate
- For example: “Meet Harsh from Delhi - From 0 to 30 consultations per week. Swipe to see how he prices her sessions! 👉"
-
Before/After income transformations
- Show numbers - money, analytics, growth, etc
- Example format:
- Before Topmate: "Working 60 hours/week, earning ₹40,000/month"
- After Topmate: "Working 20 hours/week, earning ₹80,000/month just from consultations"
- Mentioning actionable steps they took to achieve the numbers
- Use graphs and charts to make it visual. (Humans think in PICTURES, yes people love pictures)
-
Behind-the-scenes of successful creators' journeys
- Show their actual workspace setup
- Screen recordings of how they use Topmate
- Their content creation process
- How they manage their calendar
- Client interaction snippets (with their permission)
- How did they pitched their services to their clients
- Share failures in the journey
- Be authentic while showing the BTS (behind-the-scenes, not the K-Pop Band. Can dance on their songs later)
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Behind-the-scene example
- Hook - "How Rohit made ₹1.5L last month just by helping people with SQL queries 🤯
- His background
- The struggle
- Discovering Topmate
- First month stats
- Growth trajectory
- Current monthly earnings
- 3 tips from Rohit
- CTA to create Topmate profile
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2. Educational Content
> Carousel Template Structure
- Cover Slide: Good hook + eye-catching graphic
- Problem Statement
3-7 Solution Steps
- CTA (Call to Action) to signup or registrations for a campaign
Sample Carousel Series: "Mastering Monetization"
Topic 1: ‘5 Ways to Price Your Consultation Calls’
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Post 1: "You're pricing your calls wrong! Here's how to fix it 💰"
Post 2: Common pricing mistakes
Post 3: Market research method
Post 4: Value-based pricing formula
Post 5: Testing different price points
Post 6: Psychology of pricing
Post 7: Success case study
Post 8: "Create your Topmate profile now! Link in bio 🔥"
</aside>
Topic 2: ‘Perfect Consultation Framework’
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Post 1: "Turn every call into a high-value session 📈"
Post 2: Pre-call preparation
Post 3: First 5 minutes framework
Post 4: Value delivery structure
Post 5: Handling questions
Post 6: Call wrap-up template
Post 7: Follow-up system
Post 8: "Ready to start? Link in bio ⚡"
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