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Shark Tank Pitch: Authentic Kitchenware Brand ‘P-TAL’ ने Close की All-Shark Deal | Shark Tank India S3

https://youtu.be/MxY8qoeBFTk?si=IYpswHsewBnuCBjb

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P-TAL goes beyond being a typical kitchenware label - it is dedicated to safeguarding India's sole UNESCO-recognized metalworking tradition. The founders came across the Thathera community in Jandiala Guru, Amritsar, where the ancient art of metalworking was at risk of being lost. They transformed this traditional craft into a successful business.

Each item narrates a tale through the art of traditional craftsmanship:

• Cookware: Haammered tawas that ensure optimal heat distribution.
• Dinnerware: Pure brass and copper plates that enhance the dining experience.
• Drinkware: Copper bottles crafted to promote Ayurvedic benefits of water.
• Storage: Classic containers that preserve ingredients' freshness for an extended period.

Walking into Shark Tank India Season 3, P-TAL made a bold pitch: ₹50 lakhs for 1% equity.

Their target is the Urban Professionals aged 25-55 who value health and tradition. It's not just kitchenware, it's a lifestyle statement for the middle and upper-middle class.

P-TAL proves traditional doesn't mean compromising on standards:

• All items are made with 100% pure metals.
• The higher price represents skilled artisanal workmanship.
• An ideal choice for individuals concerned about the health risks associated with non-stick coatings.

P-TAL identified three key trends:

• Increasing interest in Ayurvedic culinary techniques