This is a content strategy for LinkedIn and Twitter to generate more UGC and increase user sign ups.

LinkedIn

1. UGC

Creating an authentic content while engaging existing users and attracting new ones through peer recommendations.

Examples:

Success Story

• Share users’ journey:
  • Before/After earnings
  • Impact on your business
  • Client testimonial
• Best story:
  • Profile feature
  • Premium membership
  • 1:1 mentoring session

Expert Story

• Expert Showcase
  • A campaign called #IAmAnExpert Campaign

1. Interactive Content

This encourages engagement, creating conversations, and helping understand audience needs while showcasing platform benefits.

Examples:

• Poll Post: "What's your biggest challenge in monetizing knowledge?
  • Finding the right clients
  • Setting pricing
  • Managing bookings
  • Getting paid on time
• Comment with your experience 👇 We'll share how our top creators solved this.
  • Question Post: ‘What’s your expertise? Comment below with:
    • Your skill
    • Who you can help
    • How you currently monetize it