Content Pillers

1. Industry Expertise Long-form posts on topics like:
   • The Future of SaaS Sales - Trends to Watch in 2025
   • How Startups Can Optimize Their Go-to-Market Strategies.
   • Breaking Down MEDPICC - A Framework for Modern Sales.
   • Sales trends analysis
   • GTM strategy breakdowns

• How Startups Can Optimize Their Go-to-Market Strategies.
• Breaking Down MEDPICC - A Framework for Modern Sales.

1. Educational Content

   • Sales framework explanations
   • Tool stack recommendations
   • AI in sales insights

2. Social Proof & Results

   • Placement statistics
   • Salary growth stories
   • Company testimonials
   • Student success metrics

3. Professional Development Stories

   • Alumni success journeys
   • Career transition narratives
   • Placement success stories with metrics
   • Company partnership announcements

4. Video Content

   • Mentor Videos Breaking myths about sales Giving insights Sharing experience and/or learnings
   • Founder Videos Having a consistent brand face is important

   Taking about: Sales tips How HiveSchool is built, etc

   • Tool demonstrations There are many tools important for any salesperson to learn Series on a tool, explaining a tool in 6 videos
   • Day-in-life content
   • Behind-the-scenes

Content Calendar (Weekly Plan)

1. Educational Content Long Post (3x per week)
   • Sales tips and tricks
   • Framework explanations
   • Tool recommendations
   • Process breakdowns
   • Detailed case studies
2. Video Content (2x per week)

• This can be experimented as well
• This can be merged with long posts as well, the topics can be covered in posts and videos as well

1. Social Proof and result and Professional Development Stories (1x or 2x per week) Since the aim of LinkedIn is to put out educational content and highlight about sales, this can be covered once or twice a week.

Key Growth Campaigns

1. Cross-promotional content
   • Collaborating with SaaS Companies on topics to post
   • Sales professionals coming for podcasts
2. Hosting Masterclasses or Webinar
   • Hosting masterclasses with mentors to spread knowledge about HiveSchool