Objective

Convert a hook-based ad concept into a finished 30-second video using AI- generated assets + post-production.

The video must feel native to the US market and true to the brand’s essence.

What you need to do

1. Choose ONE concept

• Pick any one of the provided ad concepts.
• The final video must be clearly US-based in tone, setting, and casting.

2. Research the brand

• Spend time understanding:
  • The brand’s positioning
  • Tone of voice
  • How they show up on social (especially short-form video)
• Your video should reflect how this brand would actually advertise.

3. Create the video (30 seconds)

• Use AI tools to generate required assets:
  • Images and/or video clips
• If you cannot generate assets, clearly specify:
  • What assets you need (type + description)
  • I will generate them for you
• You are still responsible for complete post-production.

4. Post-production

• Edit into a clear narrative:
  • Novelty assignment 1
• Hook → problem → explanation → resolution
• Add:
  • Background music
  • Text overlays / captions
  • Motion graphics (if relevant)
• Ensure strong pacing and clarity.

AD CONCEPTS